Case Study · Education · Multi-location

How Dnyanal Educon ran 34% faster appointment qualification across 14 locations.

Fourteen centres, fourteen different inboxes, fourteen different speeds of follow-up. Here is how a single chatbot with location-aware routing brought every centre to a common standard.

Customer

Dnyanal Educon Pvt. Ltd.

Industry

Education · Multi-location

Region

Maharashtra · 14 centres

Time to outcome

30 days

Reading time

4 minutes

The challenge

Fourteen centres. Fourteen different inboxes.

Dnyanal Educon runs fourteen education centres across Maharashtra. Each centre has its own counselling team, its own inbox, and its own informal way of working. From the candidate's side, however, there was only one website and one contact form.

Routing was manual and inconsistent. Which centre responded depended on who was free that day. Some centres replied in two hours, others took two days. During the gap, candidates often chose a competitor with a faster response.

Worse, candidates contacting one centre sometimes got routed to a different city's team. The leadership had no centralised view of which centres were strong and which were struggling at the qualification stage.

Coordinating fourteen centres used to mean fourteen different inboxes and inconsistent follow-up. We were leaking pipeline to our own complexity.

The approach

What we built, in four moves.

One chatbot, location aware

A single MagicFlow AI deployment across all fourteen location pages and the main site. The chatbot asks for the candidate's preferred centre early in the conversation, so routing decisions are made by the candidate, not by chance.

Standardised qualification

Every conversation runs the same five-question qualification flow regardless of which centre the candidate prefers. Quality is consistent across the network, which it never was before.

iii

Routing to the right centre

Qualified leads route into the inbox of the candidate's chosen centre, with the full conversation context attached. No more mis-routed enquiries and no more handoff confusion.

Leadership visibility

The leadership team sees response speed, qualification rate, and conversion per centre in one place. Coaching becomes data-driven, not guesswork, and weaker centres get targeted support.

The outcome

30 days. Fourteen centres, one standard.

The measurements below cover the first thirty days of MagicFlow AI deployed across all fourteen Dnyanal Educon centres, compared to the previous thirty days under the manual-routing model.

Headline

34% faster

Appointment qualification across all fourteen centres, with no additional headcount.

Coverage

14 centres

Brought to a common response standard for the first time across the entire network.

Accuracy

0 mis-routes

Candidates now always reach the counselling team of the centre they actually chose.

Coordinating fourteen centres used to mean fourteen different inboxes and inconsistent follow-up. Now every enquiry arrives in the right inbox, already qualified, with the campaign attached. That is what scale should feel like.

Nikhita Deshmukh

Director, Dnyanal Educon Pvt. Ltd.