Seven capabilities · One platform

Everything an AI sales agent should do, working together.

Lead capture, source attribution, real-time scoring, knowledge retrieval, smart routing, custom branding, and analytics. Each capability is real, deployed, and ready on day one. Here is exactly how each one works.

01Lead Capture

AI lead capture & qualification, built for conversion.

MagicFlow AI greets every website visitor, asks the right qualification questions, and captures contact details before a salesperson ever sees them. Custom qualification scripts let you decide what your team needs to know, and required-field rules ensure no incomplete leads make it through. The chatbot speaks in your brand voice, not a generic robotic tone.

  • Custom qualification scripts mapped to your sales funnel
  • Required and optional capture fields
  • Configurable handoff threshold: intent score, keyword, or visitor request
  • On-brand tone and voice configuration
  • Conversation logs preserved for review and training
Included in Starter, Pro and Enterprise
M
MagicFlow AI
Capturing
Hi! I see you are looking at our distance MBA programs. Can I ask which specialisation interests you most?
Marketing and analytics
Great choice. So I can have our admissions counsellor call you, may I get your name and a working phone number?
Priya Sharma, +91 98XXX 12345
Captured · Routed to Sales
name: 'Priya Sharma'
phone: '+919812345...'
interest: 'marketing-analytics'
qualification: complete
02UTM Attribution

UTM source attribution, captured the moment they land.

Every conversation is automatically stamped with the visitor's UTM source, medium, campaign, content, and term, captured the instant they land on your page, before they even start a chat. The data is preserved through the entire conversation and passed to your CRM so you finally know which ad rupee created which qualified lead.

  • Auto-capture on first page hit
  • Persistent across multi-page sessions
  • UTM source, medium, campaign, content, and term all stored
  • Sent through to your CRM with the lead record
  • Cohort and source-performance reporting
Included in Starter, Pro and Enterprise
1
Visitor lands from a Google ad
/courses/mba?utm_source=google&utm_campaign=leadgen-q2
2
MagicFlow AI auto-captures the source
{ source: "google", campaign: "leadgen-q2" }
3
Lead is routed with source attached
POST /crm/leads { utm: { ... }, contact: { ... } }
03Lead Scoring

Real-time lead scoring & priority sales queues.

MagicFlow AI combines qualification answers, source quality, page intent, and engagement signals into a single live score. Your sales team sees a priority queue with the hot leads at the top, so they spend their time on the leads most likely to close, not on triaging a mixed inbox of every form submission.

  • Weighted scorecards you control: per industry, per page, per source
  • Behaviour signals: time on site, pages viewed, return visits
  • Answer signals: budget, timeline, decision authority
  • Hot lead alerts via email
  • Priority sales queues in the dashboard
Available in Pro and Enterprise
Priya Sharma · MBA enquiry87
HOT · google · paid · ready to enrol
Rohan Mehta · Course details64
WARM · organic · researching options
Anjali Patel · Brochure download38
COOL · direct · early stage
04Knowledge Base

RAG-powered knowledge, grounded in your content.

Point MagicFlow AI at your website, upload your PDFs and policy documents, and it builds a private retrieval index. Answers stay grounded in your own content, not hallucinated from generic training data. Every response is traceable to the source document, and the index re-trains automatically when your content changes.

  • Crawl your website automatically
  • Upload PDFs, docs, and policy files
  • Re-train on a schedule: daily, weekly, or on-demand
  • Source citations on every answer
  • 5 docs on Starter, 25 on Pro, unlimited on Enterprise
Included on all plans (document limit varies)
📚
Knowledge Base
3 sources · last sync 2 hours ago
URL
distancembacollege.com (78 pages)
Indexed · auto re-sync daily
PDF
Course-Catalog-2026.pdf (124 pages)
Indexed · 2 sections cited today
PDF
Admission-Process-FAQ.pdf (12 pages)
Indexed · 18 cited this week
05Custom Branding

Custom branding & widget styling, without a redesign project.

Match the chat experience to your website with approved colors, custom launcher behaviour, bot title, voice, and welcome messaging. The widget feels native, not bolted on. Full customisation on Pro and Enterprise; logo and colors are available even on Starter so every customer gets a branded experience from day one.

  • Logo-ready launcher button
  • Custom message styling and color tokens
  • Brand-safe response tone and voice
  • Welcome message and CTA customisation
  • Mobile-first chat window optimisation
Logo and colors on Starter · Full customisation on Pro and Enterprise
Primary color
#1E0A3C · Deep Violet
Accent color
#D4A537 · Amber Gold
Background
#F7F3EA · Ivory canvas
Bot voice
Professional · warm · India-aware
06Smart Routing

Smart routing & CRM handoff, so leads land where they should.

Push high-intent leads to your CRM and support requests to your inbox automatically. Round-robin assignment, territory-based routing, and language-based routing all supported. Hot leads trigger real-time email notifications so your team responds within minutes.

  • CRM-ready field mapping: HubSpot, Zoho, Salesforce
  • Real-time email notifications for hot leads
  • Round-robin, territory, and language-based routing
  • Hot-lead flags and sales notes attached automatically
Email on Starter · Full routing on Pro and Enterprise
Conversation completed
Lead · Intent score 87 · MBA enquiry
H
HubSpot CRM
score > 70
Z
Zoho CRM
all leads
E
Email digest
always
07Analytics

Analytics & insights, that answer real questions.

Conversion rate, category mix, lead quality score, source performance, all from a single reporting layer. See which campaigns produce the highest-quality leads, which questions get asked most often, and where conversations stall. Conversation transcripts are searchable so you can review and improve qualification flows over time.

  • Conversion rate by source and campaign
  • Category and intent mix: what visitors are asking about
  • Lead quality trend over time
  • Source performance ROI with UTM data joined
  • Searchable conversation review
Basic on Starter · Advanced on Pro · Custom reports on Enterprise
Conversion rate
14.2%
↑ 3.4% vs last month
Qualified leads
218
↑ 41% MoM
Leads by source (last 30 days)
Feature availability

Which features are in which plan.

A quick summary by plan. See the full feature comparison on the pricing page.

Capability
Starter
Pro
Enterprise
01 · Lead Capture & Qualification
02 · UTM Source Attribution
03 · Real-time Lead Scoring
04 · Knowledge Base & RAG
250 docs
500 docs
1,500 docs
05 · Custom Branding
Logo & colors
Full
Full
06 · Smart Routing & CRM
Email only
CRM + email
All channels
07 · Analytics & Insights
Basic
Advanced
Custom reports
Conversations per month
800
2,000
5,000
Languages supported
Core
Extended
Full multilingual
What we are building next

On the roadmap, shipping soon.

Three upcoming features in active development. Current customers will get early access before public release.

Beta · Q3 2026

A/B test conversation flows

Run experiments on qualification scripts, opening messages, and routing thresholds. Statistical significance reporting built in.

Beta · Q4 2026

Voice conversations

Voice-first interactions for users on mobile. Same qualification logic, same handoff routing, but in spoken Indian languages.

Planning · 2027

White-label for agencies

Full white-label deployment for Agency Partners. Custom domain, custom branding, separate admin.

Ready to see it on your website?

Seven capabilities. One free trial.

Start your 30-day free trial and our team will install MagicFlow AI on your website, configure every capability, and have your first qualified leads in 48 hours.

Start free trial