01Overview
This Cookie Policy explains how MagicWorks IT Solutions Private Limited ("MagicFlow AI", "we", "us") uses cookies and similar tracking technologies on https://www.magicflowai.io/. This Policy should be read alongside our Privacy Policy.
Effective Date: 17th June 2026 | Last Updated: 17th June 2026
02What are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, mobile) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners. Similar technologies include pixel tags, web beacons, local storage, and software development kits (SDKs).
03Categories of Cookies We Use
Strictly necessary cookies: These cookies are essential for the website to function properly. They include cookies required for security, authentication, and basic navigation. You cannot opt out of these cookies because they are necessary for the Service to work.
- Authentication and session management.
- Security tokens and CSRF protection.
- Load balancing.
- Cookie consent storage.
Performance and analytics cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They help us improve the website.
- Google Analytics 4: aggregated usage statistics.
- Microsoft Clarity: session recordings and heatmaps (privacy-respecting, no personal content captured).
Functional cookies: These cookies enable enhanced functionality and personalisation, such as remembering your preferences.
- Language preference.
- Region preference.
- UI preferences (dark mode, etc.).
Marketing and advertising cookies: These cookies track your browsing habits to deliver advertising more relevant to you. We use them sparingly and only with your explicit consent.
- Meta Pixel (for retargeting).
- LinkedIn Insight Tag (for retargeting and conversion tracking).
- Google Ads conversion tracking.
04Cookies by Provider
The following is an indicative list of cookies in use. The complete and current list is updated within our Cookie Consent Banner and may change as our service evolves.
- mf_session (MagicFlow AI): Maintains user session — Strictly Necessary — Duration: Session.
- mf_auth_token (MagicFlow AI): Authentication — Strictly Necessary — Duration: 30 days.
- mf_cookie_consent (MagicFlow AI): Stores your cookie preferences — Strictly Necessary — Duration: 12 months.
- _ga, _gid (Google Analytics): Distinguishes users for analytics — Analytics — Duration: Up to 24 months.
- _clck, _clsk (Microsoft Clarity): Session recording and heatmaps — Analytics — Duration: Up to 12 months.
- _fbp (Meta Pixel): Marketing and retargeting — Marketing — Duration: Up to 90 days.
- li_at (LinkedIn): LinkedIn Insight Tag — Marketing — Duration: Up to 24 months.
05How to Manage Cookies
Through our cookie banner: When you first visit our website, you will see a cookie consent banner that lets you accept all cookies, reject non-essential cookies, or customise your preferences. You can change your preferences at any time by clicking the "Cookie Settings" link in the footer.
Through your browser: Most browsers allow you to control cookies through their settings. You can usually find these settings under "Options," "Preferences," or "Settings":
- Chrome: chrome://settings/cookies
- Safari: Safari > Settings > Privacy
- Firefox: Tools > Options > Privacy
- Edge: Settings > Cookies and site permissions
Effect of disabling cookies: If you disable strictly necessary cookies, parts of our website may not function properly. Disabling analytics or marketing cookies will not affect your ability to use the Service but may reduce the quality of our marketing communications to you.
06Do Not Track Signals
Some browsers transmit "Do Not Track" (DNT) signals. There is currently no industry standard for how websites should respond to DNT signals. Our cookie consent banner gives you direct control over the cookies we set.
07Updates to this Cookie Policy
We may update this Cookie Policy from time to time. The most current version will always be available at https://www.magicflowai.io/cookie-policy.
