Budget Authority
25% weight
Does the prospect have budget? Can they spend now?
Lead scoring intelligence
AI lead scoring chatbot that scores every lead instantly
MagicFlow AI scores every lead in real time on a 0-100 scale. Budget + urgency + fit + authority = score, with instant routing based on the result.
The algorithm
5 scoring factors that matter
MagicFlow AI weights these five factors to calculate your lead score instantly.
Timeline Urgency
20% weight
When do they need it? This month or next year?
Need Fit
25% weight
Does the problem match our solution? Is the pain real?
Decision Authority
15% weight
Are they the decision maker? Can they approve?
Engagement Level
15% weight
How engaged are they? Time spent? Questions asked?
Live scoring
Real leads, real scores, real actions
See how MagicFlow AI scores leads instantly and routes them to the right team.
SaaS Product Manager
Technology sector
89🔥 Hot
High priorityScore breakdown
- Budget Authority
- 25/25
- Timeline Urgency
- 19/20
- Need Fit
- 23/25
- Decision Authority
- 14/15
- Engagement Level
- 8/15
✅ Instant routing to sales · Demo within 24h
Marketing Director
E-Commerce sector
62🟡 Warm
Nurture trackScore breakdown
- Budget Authority
- 15/25
- Timeline Urgency
- 12/20
- Need Fit
- 20/25
- Decision Authority
- 9/15
- Engagement Level
- 6/15
🚀 Email nurture · Follow up in 30 days
Independent Consultant
Services sector
28❄️ Cold
RetargetScore breakdown
- Budget Authority
- 5/25
- Timeline Urgency
- 2/20
- Need Fit
- 10/25
- Decision Authority
- 8/15
- Engagement Level
- 3/15
🎯 Add to retargeting · Re-engage in 6 months
Dynamic scoring
What triggers score changes?
Scores update in real time as leads take actions. Every interaction counts.
🔥 Score increases
- Lead mentions budget
- Says "this month"
- Asks detailed questions
- Spends 3+ minutes
- Downloads resources
- Opens email
- Clicks demo link
📉 Score decreases
- "Just browsing"
- "No timeline"
- "Need to think"
- Low engagement
- Leaves page
- "Price too high"
- No follow-up interest
⚡ Score re-triggers
- Returns to site
- Views pricing
- Reads case studies
- Watches demo video
- Revisits pages
- Engages with ads
- Comments on content
Lead journey
AI lead scoring workflow
- 1
Capture
Lead lands on the page. MagicFlow AI starts scoring immediately based on source, content and behaviour.
- 2
Engage
The chatbot asks qualifying questions. Each answer updates the score in real time, visible in your dashboard.
- 3
Score
The AI calculates a final score out of 100 across five weighted factors, learning from your closed deals.
- 4
Route
Score 80+ goes to sales. 50-79 goes to nurture. 0-49 goes to retargeting. Routing is automatic.
Real results
Lead scoring ROI
What happens when you score every lead accurately.
+87%
Lead quality
Higher-scoring leads close faster.
-63%
Sales cycle
Pre-qualified leads close quicker.
+74%
Close rate
High-score leads convert better.
-71%
Wasted time
Sales focuses on real opportunities.
Common questions
Lead scoring FAQs
Start scoring every lead with MagicFlow AI
Stop guessing which leads matter. MagicFlow AI scores every lead out of 100 instantly, on budget, urgency, fit and authority. Free worth ₹5,000 setup.